TRADITIONAL TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as established television models, relying on scheduled programming via satellite. In contrast, on-demand streaming operate on subscription models, with global streaming giants, major competitors, and niche players serving as leading platforms. As viewer preferences shift, rivalry between conventional TV